The Go-Giver: Cheat Sheet for Copywriters

It's About Giving

About a month ago I was at a party for my friend Will's birthday. While I was there, I ran into my buddy, Ronny. 

I hadn't seen him in more than a year but he had a certain glow to him. A sort of magnetism.

Ronny is an ambitious man on a journey towards financial freedom. He's been having a lot of success recently and it was in part due to his "mentor."

He offered to show me the same path as long as I read a book called The Go-Giver by Jon Burg and John David Mann. 

I'll tell you this. Even if this whole path to financial freedom doesn't work out, I'm ecstatic he showed me that book.

It's a short little story about the five laws for success in business and life.

As a freelance copywriter, I couldn't have wished for a better book to steer the shaping of my goals.

What are the 5 Laws?

They're called "The 5 Laws of Stratospheric Success" 

I wish they had a less cheesy name, but the values provided are priceless.

So what are the 5 Laws?

The Law of Value

"Your true worth is determined by how much more you give in value than you take in payment."

The Lesson for Copy Over-deliver. Do more than what's asked of you or what's expected. Your client will be happy and will be more likely to give referrals and testimonials. In addition, it makes your work that much better. 

If you're always doing more than what's expected than you'll never have to worry about under performing.

The Law of Compensation

"Your income is determined by how many people you serve and how well you serve them."

Lesson for Copy: How many people is your copy effecting? How many sales is it creating? Your income is going to scale with the number you serve and reach.

The Law of Influence

"Your influence is determined by how abundantly you place other people's interests first."

The lesson for Copy: Don't be selfish. Don't think about the money. Think about every single way you can build your copy to help the client reach their goals. If the client's happy, you're going to be happy. Simple as that.

The Law of Authenticity

"The most valuable gift you have to offer is yourself."

Lessons for Copy: You're not a robot! You're not Stephen King either! (If you're Stephen King, I apologize.)

Find your voice and write in it. It's ok to experiment but don't be dull. Don't be wacky for the sake of being wacky. Be you. 

Don't write like Stephen King just for the sake of doing it. Don't try to be something you're not. Be yourself and everything else sort of just falls into place.

The Law of Receptivity

"The key to effective giving is to stay open to receiving."

Lessons for Copy: Have you ever been given a compliment and then awkwardly babbled out a response? I have. Too many times.

Just say thanks. Be open to receiving. Whether it be praise, constructive criticism or money. It doesn't matter.

Don't reject what you're given. Life's all about cycles. If you're always giving and not open to receiving, you'll ruin the flow.

Final Thoughts

These are five laws to life, not just business. If you like them you need to use them. Don't just think about them or think about using them. Actually do an act that involves them, each and every day.

The book is short, sweet and tells a great story. For the full laws in action, read the book.

I'm in no way affiliated with it but I recommend it to any copywriter, entrepreneur or businessman. It has something for everyone. Here's the link.

That's it, Thanks for Reading!

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